Bet365
The most complete book in the business
5 dimensions weighted / model rev 04
Enormous market depth, streaming attached to a huge slice of the calendar and an in-play engine nobody has matched. The price is not always the best, but the coverage is.
What the desk tested
We sat through a full weekend of in-play betting across four sports and logged suspension times. The engine held up under load with no dropped bets.
Coverage versus price
You will find markets here that simply do not exist elsewhere, down to obscure second-tier fixtures. What you pay for that breadth is a slightly heavier margin on the headline lines.
The limiting question
Sustained winning attracts attention faster than at the sharper books in this index. Nothing improper, but plan for it if you are betting seriously.
How the index was built
5 dimensions / each 0 - 100The two columns
4 up / 3 down- +01Unrivalled breadth of markets and fixtures
- +02In-play engine is fast and does not drop bets
- +03Live streaming bundled with a funded account
- +04Cash-out logic is transparent and reliable
- −01Successful accounts get limited relatively quickly
- −02Prices trail the sharp books on main lines
- −03Bonus terms are wordier than they need to be
Bet365 was founded in 2000 by Denise Coates, who secured a £15 million loan from the Royal Bank of Scotland and launched the company in March 2001. It quickly grew to become the UK's largest online sportsbook and is now the world leader in online sports betting. Coates and her brother John remain principal shareholders. Bet365 holds UKGC (since 2001) and Malta Gaming Authority licenses, operating under the highest regulatory standards across multiple jurisdictions globally.
Dossier maintained editorially for CasinoX · 18+ · terms apply at the operator